Bio-based alternative to a petrochemical surfactant
A paint and coating manufacturer set out to replace a petrochemical-derived surfactant with a bio-based commercially available alternative with comparable performance characteristics and cost.
Customer and regulatory pressure was mounting to remove fossil-derived ingredients.
Bio-based candidates on the market underperformed or carried a steep cost premium.
Defined must-have and nice-to-have performance requirements the bio-based alternative had to meet.
Scouted fermentation, enzymatic and plant-derived solutions across global innovators.
Benchmarked shortlisted technologies on performance, scalability and landed cost.
Identified a fermentation-derived surfactant matching best-in-class performance.
Mapped a credible route to cost parity at scale.
Introduced the client to a production partner for supply.
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